![]() “People won’t be comfortable using it either as a consumer or as a business, if they don’t have confidence that their information is protected and that it’s safe and secure.” The online survey conducted in April and May last year concluded 74 per cent of Canadian adults were familiar with virtual reality, 43 per cent with augmented reality, 30 per cent with extended reality and 37 per cent with the metaverse. ![]() ![]() ![]() “We’re looking at a 10 to 15-year time horizon before the kind of technology that we’ll be talking about today is really commonplace, but it is a part of people’s lives and people’s communities today, which is really, really exciting.”īut the metaverse needs to conquer one of its biggest challenges: adoption.ĭespite Canadians being technology savvy (Meta and Deloitte’s report found 97 per cent of Canada’s population use the internet, 90 per cent have a smartphone and 80 per cent have a laptop or desktop computer), an Ipsos survey of 21,005 adults in 29 countries including Canada revealed Canadian consumers are less aware of the metaverse than consumers in other countries. Rob Sherman, Meta’s vice-president of policy, joined Chan at Tuesday’s metaverse briefing – held in a virtual space made to look like a sleek-wood-panelled conference room overlooking a lake – agreed, describing the metaverse as “a long-term project.” ![]()
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